Acquisition Campaign Case Study

SegurosCatalana Occidente presented us with the challenge of bringing the brand closerto a younger audience and capturing potential leads. To do this, we proposed acompetition with attractive tests to be overcome by two teams led by renownedInstagrammers. We added to this the dissemination on social networks with virallevers, digital advertising, a landing page to collect registrations, andorganising a final event with the winning participants. This is how#GenteSinMiedo is born, heroes and heroines of everyday life who share theirstories of overcoming adversity, challenging other users and enjoying thecommunity.