Planeta DeAgostini
Guerrilla and Influencer Marketing Case Study
Category: Social Media
Subcategories: Strategy, Audit & Benchmarking, Community Management, Social Video, Content Creation, Social Creativity Design, Customer Care, Social Listening, Social Ads, Influencer Marketing, Digital Design and Motion Graphics
Influencer marketing generates conversions
Planeta DeAgostini has very niche, varied target segments and short communication campaigns. In this context, Planeta DeAgostini understands that it must not only connect with customers through traditional mass media or have a presence in social networks but that this connection and presence must be produced with excellent and credible content that generates traffic to the website and, ultimately, conversions. This is what Smartbrand and Planeta DeAgostini jointly achieved through influencer marketing.
Made with WhatCulture for The Infinity Gauntlet // UK
Made with MikelTube for MAXILIME & Co. // Spain
Made with Superheros et Compagnie Jouets for SHARKS & Co. Maxi Edition // France
+326k
influencer content interactions in Spain and France
+5 mill.
views of influencer videos in Spain and France
+50.000
referred visits to the website in Spain and France
Made with Kiosko Sandra for Gorjuss Figures // Spain
Made with iLuTV for Naruto Shippuden Figures // Spain
Made with Los Juguetes de Arantxa for Magiki y MAXILIME & Co. // Spain
"If I had to highlight something about Smartbrand, it would be the ability to reach where the big agencies can't and its business orientation. Smartbrand understands us, and we understand them".
Nuño Pasqual del Pobil
Strategic Marketing & New Business Director of Planeta DeAgostini
