User-Centred Research Case Study

As a result of algorithm changes, Kijijiautos, the Canadian car classifieds site belonging to eBay Classifieds Group, lost visibility, ranking and impressions. This is because search engines are becoming increasingly demanding in terms of the quality and usefulness of the content provided to users, which impacted the performance of its listing pages.

To reverse this situation, eBay Classifieds' Global Growth team commissioned us to analyse, ideate and design content units based on internal data that could be inserted into the listing pages, thus offering added value and differentiation to users with unique data that only one of Canada's leading car classifieds portals can offer.