Strategy and Action Plan case study

Selling more and better: this is the challenge posed by BTI Biotechnology Institute, the Spanish multinational specialising in biomedicine. To meet this objective, we defined a data-driven strategy and action plan based on its business cycle, resources and internal processes, and the particularities of its clients and sector.

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The strategy is based on the following:

1. Training as an acquisition lever.
2. Aligning lead inflows with journeys.
3. Implementing interaction journeys.
4. Optimising conversion, and finally.
5. Orienting interactions towards customer satisfaction. 

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Final result: The centralisation and processing of data allow us to provide commercial support and carry out actions oriented to the needs and situations of each customer.