Social Media Case Study

After converting social traffic into one of the primary organic traffic sources, Sfera set Smartbrand the challenge of transferring this success to the Italian market and its corresponding social profiles. As a result, the structural lines and content axes were redefined, as well as the frequency and quantity of publications, maintaining the essence of what works in Spain and adapting what was necessary to local uses and customs. Years later, we continue to lead this project and jointly lead the social strategy of both countries.