International Social Media Case Study

Planeta DeAgostini gave us a name, a logo and a brand book. With these ingredients, in the middle of 2020 (a difficult year), we faced the challenge of planning the brand's international deployment strategy on social networks. Since then, we have dedicated ourselves to raising awareness of Fanhome and creating and growing an active community that, in addition to interacting with the brand, visits the website to purchase products related to the content we generate. This was only possible with the right international digital strategy, considering the brand's global nature and the user's particularities in each country.