International SEO Case Study

eBay Classifieds Group has Enterprise sites worldwide that face unique challenges in each market. At sb, we have supported the Global Growth team as SEO consultants in implant mode for the classifieds portals DBA.dk in Denmark and KijijiAUTOS.ca in Canada. On these types of sites, it is essential to consider the long-term impact of any changes. Our technical capabilities and customer service approach have allowed us to adapt to internal product implementation processes and controls.

Our SEO consultants have worked closely with ECG's SEO Product Managers for over two years to increase DBA and KijijiAUTOS' leadership in their respective markets.

The keys to success have been: content strategy, backlink profiling, load speed improvement, site architecture and page rank distribution, structured data markup, content and landing page optimisation, indexing, migrations, authority and link building.