Digital Events with Influencers case study

One of the fundamental pillars of our influencer marketing management includes trying to squeeze in active collaborations to optimise the available budget and maximise the campaign's efficiency. With this objective in mind, we created Fantalks for the Altaya brand: online events where influencers on a specific topic meet and comment on current events in the sector and discuss them, all accompanied by the precise but controlled presence of the Altaya brand. This differentiated way of presenting the product allows us to capture the attention of a niche and very similar target, thus successfully contributing to the generation of brand awareness and the influencers' prescription of its products.