Catalana Occidente Group
Digital Strategy Case Study
Category:
Digital Strategy
Subcategories: Digital Marketing Plan, Audit & Benchmarking, Content Strategy, Community Management, Social Video, Content Creation, Social Creativity Design, Social Listening, Influencer Marketing, Data Monitoring, User-Centered Research, Ideation & Prototyping, UX Design, UI Design, Digital Design, Motion Graphics, Social Ads, Google Ads and Inbound Marketing
A transmedia strategy and interactive storytelling to achieve emotions
As a digital marketing agency, if we propose a branding campaign, it must have a strategy behind it and measurable objectives to aim for. We suggested this to Catalana Occidente when they entrusted us with their branding campaign: different lines for the other companies in the group and a multi-platform dissemination plan so that each user can view the content wherever they are and at their own pace. One site, multiple video pieces, programmatic advertising, remarketing, social media and a dash of influencers to tell our story.
Unravelling the "My little things" campaign
39,5M
media impressions
6
main videos in 3 campaign phases
+100
media capsules and transmedia content pieces
